The Fieldwork library
A little guidance.
A world of possibility.
Four chapters for the road from a first idea to a growing company.
Chapter 1
How to start
Chapter I
Chapter 2
How to build
Chapter II
Chapter 3
How to grow
Chapter III
Chapter 4
How to scale
Chapter IV
Start with what you need today.
Short, practical reads from the field guide.
8 resources
The first five conversations
Questions that uncover how people work today, without asking them to validate your idea.
A promise people can understand
A simple way to name your audience, their problem, and the useful result you want to create.
One complete product journey
Turn a feature idea into a beginning, a middle, and a result you can actually check.
Watch the product do its job
A practical structure for observing a user session and recording what really happened.
A better first introduction
Make outreach relevant, useful, and easy to decline. Start with a conversation.
What did the experiment teach you?
Keep your audience, timeframe, and denominator visible when evaluating a growth test.
Draft, review, then act
Make the boundary between a suggestion and a consequential action visible to everyone.
Measure the value, not the noise
Choose a small set of metrics that show whether people reach their goals.